FreemanXP makes two senior hires

Philippa Fann is the new director of client services and Melle Pama joins as creative director.

Philippa Fann
Philippa Fann

Freeman has appointed two new directors to its agency team at FreemanXP in EMEA, based in London.

Philippa Fann joins as director of client services, and Melle Pama has come onboard as creative director.

Fann brings 25 years’ event industry experience to the business, working both in the United Kingdom and South Africa. She was most recently employed by agency Touch Worldwide, where in her role as project lead worked on the delivery of events for renowned technology, beverage and automotive brands. 

Based in Amsterdam for the last 15 years, Pama has specialised in creating and realising brand activation projects for top companies. He is a particular expert when it comes to large-scale events such as World Expo/World’s Fair, having developed projects for the event since 2005.

He is also the founder of Expo Pavilion Group, a multidisciplinary platform that brings award-winning specialists in the field of brand experience together.

Jordan Waid, vice president of Brand Experience at FreemanXP in EMEA welcomed the newcomers: "In three short years we’ve grown from a three-person team to a full-service brand experience agency, and we’re looking to further spread our wings throughout the EMEA market.

"It is great to be reunited with Melle, who I first met when we were both employed at Cheil’s Munich Design Lab. And having worked with Pip for many years at Imagination, I’ve seen first-hand her passion for brand experience and personalised approach to clients’ projects. I look forward to working on many more exciting projects with Pip, both in the UK and much further afield."

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