Business event associations join forces for education sessions

The Global Business Travel Association (GBTA) and Meeting Professionals International (MPI) will present meeting and event focused education at the GBTA Conference in Frankfurt from 28-30 November.

Catherine McGavock
Catherine McGavock

The two organisations will collaborate to deliver four educational sessions during the conference, sharing best practices from companies across the globe as well as industry-leading case studies.

The sessions will cover measuring the ROI of learning, meetings management, what the future holds for business events and Strategic Meetings Management Programme (SMMP) trends.

Catherine McGavock, GBTA regional vice president – EMEA, said: "We are delighted to be working with MPI. Our members have identified meetings and events as a growing part of their portfolio and this new partnership addresses their needs for specialised education and expertise in this area. As a global association, MPI has the international experience to help travel managers and buyers effectively manage their meetings and events business."

Matthew Marcial, CAE, CMP, vice president, Education & Events at MPI, added: "MPI looks forward to sharing our meetings and events expertise during GBTA Conference 2017. The business travel professionals that attend these sessions will learn key industry trends and gain actionable advice that can be immediately applied to their business."

The GBTA Conference is Europe’s largest business travel conference. This year’s theme is 'Convergence' and was developed to address the industry-wide disruption caused by the merging of various functions, roles and policies.

More:

GBTA issues statement in response to revised US travel ban

Trump administration putting business travel spending in jeopardy, says GBTA

GBTA predicts business travel growth despite Brexit

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Expert offers advice on unusual dietary requirements

Expert offers advice on unusual dietary requirements

Food and allergen specialist explains why you should take every allergy request seriously.

New 3,000 capacity venue Magazine London launches with big name events

New 3,000 capacity venue Magazine London launches with big name events

North Greenwich venue opens its doors with high-profile industry events announced for Autumn 2019.

Events industry can combat climate change in two key ways, says UN officer

Events industry can combat climate change in two key ways, says UN officer

As people take part in global climate strikes ahead of Monday's UN Climate Change Summit, how can the events industry play its part?

New global executive creative director for 2Heads

New global executive creative director for 2Heads

Latest appointment for the agency will oversee the expansion of creative and design teams.

How voice recognition is changing the industry

How voice recognition is changing the industry

Voice technology is about more than playlists and weather reports - wayfinding is helping to show just how useful the tech is.

'Overtourism does not really exist, it is a media creation'

'Overtourism does not really exist, it is a media creation'

Professor Dimitrios Buhalis explains why there's no such thing as overtourism, just bad management of destinations.

Bruges to open new convention centre in 2021

Bruges to open new convention centre in 2021

Famous Portuguese architect has made natural daylight a top selling point of the new city-centre venue.

BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

LATEST JOBS