The two organisations will collaborate to deliver four educational sessions during the conference, sharing best practices from companies across the globe as well as industry-leading case studies.
The sessions will cover measuring the ROI of learning, meetings management, what the future holds for business events and Strategic Meetings Management Programme (SMMP) trends.
Catherine McGavock, GBTA regional vice president – EMEA, said: "We are delighted to be working with MPI. Our members have identified meetings and events as a growing part of their portfolio and this new partnership addresses their needs for specialised education and expertise in this area. As a global association, MPI has the international experience to help travel managers and buyers effectively manage their meetings and events business."
Matthew Marcial, CAE, CMP, vice president, Education & Events at MPI, added: "MPI looks forward to sharing our meetings and events expertise during GBTA Conference 2017. The business travel professionals that attend these sessions will learn key industry trends and gain actionable advice that can be immediately applied to their business."
The GBTA Conference is Europe’s largest business travel conference. This year’s theme is 'Convergence' and was developed to address the industry-wide disruption caused by the merging of various functions, roles and policies.
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