The new venture sees Keith Prowse, the RFU’s long-standing official hospitality agent, become exclusive sales agent for England Rugby Hospitality.
The launch follows the annoucement of upgrade plans to Twickenham Stadium’s East Stand, which will create an additional 11,600 sqm of space over six levels. The new hospitality areas will be distinctive in design and celebrate the unique aspects of the home of England Rugby and the game.
Fans will be provided with a range of new hospitality options from informal dining experiences at ‘The Gate’, a chop house themed restaurant serving quality meats, paired with premium wines and real ale, to a more upmarket restaurant offering, ‘The Lock’, serving classic English food with a contemporary twist. The ‘East Wing’ will consist of large lounge spaces with bars and a concierge service and have unique dual aspect views of the match pitch and terraces overlooking the London landscape. The ‘Rose Garden’, meanwhile, will be an authentic roof garden featuring a mix of live cooking and live music.
Steve Brown, chief executive at the RFU said: "We are excited about the prospects of owning, designing and delivering the only official match day hospitality offering at Twickenham Stadium from autumn 2018. England Rugby Hospitality will not only diversify our hospitality offering and create more choice, it will also transform fans’ match day hospitality experience."