Hamburg had 12% business events increase in 2016

The German city hosted 64,000 business events in 2016, compared to 57,000 in 2015.

Image @istockphoto.com
Image @istockphoto.com

The Conference and Convention Market Survey, commissioned by the Hamburg Convention Bureau, has shown that 1.8 million event delegates visited the city in 2016. Of these, 19% came from abroad, a 3% increase from 2015.

The top industries to hold events in Hamburg include financial services, chemicals and pharmaceuticals, medicine and medical technology, logistics and transport as well as media and publishing.

The number of MICE-related overnight stays has also increased from 2.3 million in 2013 to three million in 2016, which is worth more than €706.5 million.

Florian Gerdes, marketing manager conventions at Hamburg Convention Bureau, said: "The results of the survey confirm that meetings and events play an increasingly important role in the prosperity of Hamburg. The MICE market not only brings money to the city, it also significantly contributes to the city’s key economic sectors, including medicine, media, logistics and transport."

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