C&IT Agency Forum: Top 5 takeaways on millennials in the workplace

Check out the top 5 takeaways from drp's Ryan Curtis Johnson and CEO of Realise David Preston's discussion on millennials in the workplace from day two of the C&IT Agency Forum.

C&IT Agency Forum: Top 5 takeaways on millennials in the workplace (Credit: Factory Images)
C&IT Agency Forum: Top 5 takeaways on millennials in the workplace (Credit: Factory Images)

Drp head of PR and marketing Ryan Curtis Johnson and David Preston, CEO of live events training agency Realise discussed what agencies can learn from millennials in the workplace at the C&IT Agency Forum, a three-day event taking place this week at Manchester Central.

1) The stats show how important the millennial workforce will become

A big debate exists around how much emphasis employers need to place on accommodating millennials in the workplace, but stats don’t lie. By 2020, 48% of the workforce will be millennials, and this will increase to 75% by 2030.

2) Employers can learn from the younger generation

Learning is not simply passed down from managers to junior staff - the learning process goes two ways according to Curtis-Johnson and Preston. Curtis- Johnson said: "We must learn from young people in our team and nurture and empower them. They might know more than you do so it’s vital to acknowledge their areas of expertise."

3) Millennials care about experiences, not things

An uncertain economic landscape and the social media age have changed millennial priorities. "Gone are the days where people aspired to own a nice watch, car or home. Grasping at material things is difficult for this generation. They are more concerned with social experiences, like festivals and pop-ups. They fear missing out on experiences that are driving social interactions," said Curtis- Johnson.

4) Mentoring is key...

Shifting attitudes have brought about new values in the workplace, and in this environment mentorship and nurturing talent has become key. "Millennials care about coaching and mentoring. We need to provide the space and tools for businesses to be able to do that," said Preston.

Curtis- Johnson added: "If we expect and tell rather than empower and nurture, there will be no impact. Millennials are very concerned with how they as individuals can make an impact."

5) ...As is personal development

Asked about how to retain millennial staff, both agreed that this group needs to feel invested in. "Allow them to flourish and go into different areas of the business," said Curtis-Johnson.  

"Recognising skills and helping employees to move on with their personal development is how employers can retain staff," added Preston.

More from C&IT Agency Forum:

C&IT Agency Forum kicks off today

In pictures: C&IT Agency Forum 2017 day one

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
George P. Johnson makes leadership appointment

George P. Johnson makes leadership appointment

The agency hires a new vice president and global executive creative director for its IBM account.

Recruiting agency talent - is it difficult to find the right candidate?

Recruiting agency talent - is it difficult to find the right candidate?

The final panel discussion at the C&IT Agency Forum was all about the challenge of finding suitable talent.

BIM Show Live returns to NewcastleGateshead

BIM Show Live returns to NewcastleGateshead

The 2019 international technology conference will take place on 27 - 28 February 2019 at the Grade II Listed Boiler Shop.

The impact of M&A activity on the events industry

The impact of M&A activity on the events industry

A look at what the large number of acquisitions mean for event agencies, from the State of the Industry: Agency Report 2018.

Cievents expands UK team

Cievents expands UK team

Andrew Barker joins as director of sales, while Basia Dudziak takes over the position of key account manager.

Top 10 tropical island destinations revealed

Top 10 tropical island destinations revealed

Survey ranks island getaways based on 11 categories, such as attractions, cost of accommodation and sunshine hours.

A drop in the Indian Ocean

A drop in the Indian Ocean

A taste of paradise can be found in sacred Sri Lanka, the white sands of the Seychelles, or on the magical island of Mauritius.

Academy of Management heading to Copenhagen

Academy of Management heading to Copenhagen

The association's first ever conference outside North America will take place in 2025.

The true cost of business travel

The true cost of business travel

'The time spent sitting in a plane can actually cost more than the price of a ticket,' says CWT's Christoper Goundrill.

Download the full State of the Industry: Associations Report 2018

LATEST JOBS