C&IT Agency Forum: Top 5 takeaways on millennials in the workplace

Check out the top 5 takeaways from drp's Ryan Curtis Johnson and CEO of Realise David Preston's discussion on millennials in the workplace from day two of the C&IT Agency Forum.

C&IT Agency Forum: Top 5 takeaways on millennials in the workplace (Credit: Factory Images)
C&IT Agency Forum: Top 5 takeaways on millennials in the workplace (Credit: Factory Images)

Drp head of PR and marketing Ryan Curtis Johnson and David Preston, CEO of live events training agency Realise discussed what agencies can learn from millennials in the workplace at the C&IT Agency Forum, a three-day event taking place this week at Manchester Central.

1) The stats show how important the millennial workforce will become

A big debate exists around how much emphasis employers need to place on accommodating millennials in the workplace, but stats don’t lie. By 2020, 48% of the workforce will be millennials, and this will increase to 75% by 2030.

2) Employers can learn from the younger generation

Learning is not simply passed down from managers to junior staff - the learning process goes two ways according to Curtis-Johnson and Preston. Curtis- Johnson said: "We must learn from young people in our team and nurture and empower them. They might know more than you do so it’s vital to acknowledge their areas of expertise."

3) Millennials care about experiences, not things

An uncertain economic landscape and the social media age have changed millennial priorities. "Gone are the days where people aspired to own a nice watch, car or home. Grasping at material things is difficult for this generation. They are more concerned with social experiences, like festivals and pop-ups. They fear missing out on experiences that are driving social interactions," said Curtis- Johnson.

4) Mentoring is key...

Shifting attitudes have brought about new values in the workplace, and in this environment mentorship and nurturing talent has become key. "Millennials care about coaching and mentoring. We need to provide the space and tools for businesses to be able to do that," said Preston.

Curtis- Johnson added: "If we expect and tell rather than empower and nurture, there will be no impact. Millennials are very concerned with how they as individuals can make an impact."

5) ...As is personal development

Asked about how to retain millennial staff, both agreed that this group needs to feel invested in. "Allow them to flourish and go into different areas of the business," said Curtis-Johnson.  

"Recognising skills and helping employees to move on with their personal development is how employers can retain staff," added Preston.

More from C&IT Agency Forum:

C&IT Agency Forum kicks off today

In pictures: C&IT Agency Forum 2017 day one

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What's coming and going in the world of event tech

What's coming and going in the world of event tech

We asked corporate event planners how they are getting on with tech and what's going to be the next big development.

New venue at Royal Institute of British Architects

New venue at Royal Institute of British Architects

The member's bar at 66 Portland Place can hold up to 70 guests for private events.

Brisbane to host Society for Freshwater Science Annual Meeting

Brisbane to host Society for Freshwater Science Annual Meeting

In 2021 the world-leading environmental science conference will be held outside North America for the first time.

Case study: IBA Annual Conference

Case study: IBA Annual Conference

The world's largest law conference for the International Bar Association took place at the ICC Sydney.

Wellington set to build new Conference and Exhibition Centre

Wellington set to build new Conference and Exhibition Centre

New Zealand's capital city has been given the green light for a new Conference and Exhibition Centre (CEC).

Why sustainable food is so important

Why sustainable food is so important

Kevin Teng, executive director of sustainability at Marina Bay Sands in Singapore, explains why we should eat responsibly.

Worldspan records nearly 18% increase in operating profit for 2018

Worldspan records nearly 18% increase in operating profit for 2018

Agency based in North Wales reports strong year including opening its third office in Manchester.

Vintry & Mercer hotel to open in London

Vintry & Mercer hotel to open in London

The new 92-room property has a roof terrace, all-day restaurant, underground speakeasy and will open in February 2019.

Space: The incentive destination of the future

Space: The incentive destination of the future

Suzie Imber, former astronaut, spoke about the future of space tourism at the C&IT Incentives Retreat.

Brands at Work hires key account director

Brands at Work hires key account director

Natalie Allen joins London-based agency to manage and develop some of its key clients, such as Domino's and Prudential.

LATEST JOBS