C&IT Agency Forum: Top 5 takeaways on millennials in the workplace

Check out the top 5 takeaways from drp's Ryan Curtis Johnson and CEO of Realise David Preston's discussion on millennials in the workplace from day two of the C&IT Agency Forum.

C&IT Agency Forum: Top 5 takeaways on millennials in the workplace (Credit: Factory Images)
C&IT Agency Forum: Top 5 takeaways on millennials in the workplace (Credit: Factory Images)

Drp head of PR and marketing Ryan Curtis Johnson and David Preston, CEO of live events training agency Realise discussed what agencies can learn from millennials in the workplace at the C&IT Agency Forum, a three-day event taking place this week at Manchester Central.

1) The stats show how important the millennial workforce will become

A big debate exists around how much emphasis employers need to place on accommodating millennials in the workplace, but stats don’t lie. By 2020, 48% of the workforce will be millennials, and this will increase to 75% by 2030.

2) Employers can learn from the younger generation

Learning is not simply passed down from managers to junior staff - the learning process goes two ways according to Curtis-Johnson and Preston. Curtis- Johnson said: "We must learn from young people in our team and nurture and empower them. They might know more than you do so it’s vital to acknowledge their areas of expertise."

3) Millennials care about experiences, not things

An uncertain economic landscape and the social media age have changed millennial priorities. "Gone are the days where people aspired to own a nice watch, car or home. Grasping at material things is difficult for this generation. They are more concerned with social experiences, like festivals and pop-ups. They fear missing out on experiences that are driving social interactions," said Curtis- Johnson.

4) Mentoring is key...

Shifting attitudes have brought about new values in the workplace, and in this environment mentorship and nurturing talent has become key. "Millennials care about coaching and mentoring. We need to provide the space and tools for businesses to be able to do that," said Preston.

Curtis- Johnson added: "If we expect and tell rather than empower and nurture, there will be no impact. Millennials are very concerned with how they as individuals can make an impact."

5) ...As is personal development

Asked about how to retain millennial staff, both agreed that this group needs to feel invested in. "Allow them to flourish and go into different areas of the business," said Curtis-Johnson.  

"Recognising skills and helping employees to move on with their personal development is how employers can retain staff," added Preston.

More from C&IT Agency Forum:

C&IT Agency Forum kicks off today

In pictures: C&IT Agency Forum 2017 day one

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Profit warning issued by Ryanair

Profit warning issued by Ryanair

Airline reduces profit expectations by £88m, blaming drop in fares caused by competition during winter.

'Waste can be reduced if the client, organisers and caterer work together'

'Waste can be reduced if the client, organisers and caterer work together'

Allan Heard from 30 Euston Square explains how both food and other forms of waste can be tackled through closer collaboration.

Robots don't always make the best staff

Robots don't always make the best staff

The Henn na Hotel in Japan is 'firing' its robot staff after they failed to reduce costs or workload for employees.

Overcoming event preconceptions

Overcoming event preconceptions

Why event planners should reconsider their initial thoughts about different venues, brands and destinations.

If an event manager had overseen Brexit...

If an event manager had overseen Brexit...

'I can't help but think we'd be in a better place than the one we're in now,' says Alex Hewitt, CEO of AOK Events.

New airport opens in Murcia

New airport opens in Murcia

The international airport in the Spanish region of Murcia will have links to destinations across the UK.

Record 50 million visitors to LA in 2018

Record 50 million visitors to LA in 2018

The ambitious target has been hit two years early, says the Los Angeles Tourism Convention Board.

Mondrian London changes ownership and becomes Sea Containers London

Mondrian London changes ownership and becomes Sea Containers London

South Bank hotel to be managed by the Lore Group and will operate as normal during transition.

How freelance event planners can steer clear of HMRC tax penalties

How freelance event planners can steer clear of HMRC tax penalties

Managing director of DSR Tax Claims, David Redfern, provides guidance to help freelancers avoid fines and penalties.

Two new hotels in Abu Dhabi for Radisson Blu

Two new hotels in Abu Dhabi for Radisson Blu

The Abu Dhabi Corniche has event space for up to 2,000, while the Al Ain features a garden area for al fresco social gatherings.

LATEST JOBS