Case study: Alzheimer's Association International Conference 2017

The Alzheimer's Association held its annual research conference at ExCeL London from 16-20 July, organised by TFI and Lodestar.

of

Objectives

The conference welcomed more than 5,600 attendees from 68 different countries, the largest attendance to date.


What do you think of C&IT's content? Let us know here with a chance to WIN an overnight stay for two at Cliveden House.


Solution

The five-day scientific programme included 5 plenary sessions, 8 symposia, 59 oral sessions, 26 featured research sessions, 5 focused topic sessions and more than 2,100 poster presentations.

On the opening day of the conference, the Alzheimer’s Association and ExCeL played host to a London themed reception. TFI Group, together with Lodestar, transformed ExCeL's event halls into an interactive, immersive London experience, with areas including Covent Garden, Carnaby Street, Big Ben and Downing Street.  Entertainers such as palace guards, street performers and a Queen impersonator brought the experience to life, alongside double-decker buses and iconic black cabs.

The event also saw the lighting up of the Coca-Cola London Eye. All 6,000 LED lights were switched to purple, the colour of the Alzheimer’s Association, to celebrate the conference taking place in the city and to raise awareness of the challenges brought by the disease.


Verdict

Darren Mendola, senior director, conference services at the Alzheimer's Association, said: "We are grateful to the ExCel and the City of London for serving as fantastic hosts for an extremely successful conference. We were thrilled to see such an incredible attendance, and know that the new research shared will have a lasting impact around the globe."


Phil Watton director at TFI Group, added: "We were delighted to play our part in making the  2017 event such a success. AAIC is a world class, mass scale event that sets a challenge for any agency. I'm proud of the great work our logistics and creative teams put in to ensure the delegate experience in London will set a benchmark for future events."

 

• For more in-depth features, as well as case studies and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS