Exhibitions must add more value to stay competitive

30 April 2002 by LYNNE MORRIS, managing director, Pan Europa Marketing andCommunications

The exhibition season is in full swing, but are we getting what we should out of these events? It occurs to me - as I delete the sixth copy of an e-mail received from someone I don't know, inviting me to meet them at an exhibition I am not registered to attend, to discuss a new business opportunity in a field I have never been involved with - that there must be a better way of doing business than this.

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