Exhibitions must add more value to stay competitive

The exhibition season is in full swing, but are we getting what we should out of these events? It occurs to me - as I delete the sixth copy of an e-mail received from someone I don't know, inviting me to meet them at an exhibition I am not registered to attend, to discuss a new business opportunity in a field I have never been involved with - that there must be a better way of doing business than this.

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