The new services are designed to boost online registration, drive social and brand engagements, and increase revenue for Freeman customers by integrating event industry specific strategy, new engaging digital creative storytelling, and deep quantitative analysis.
Freeman has also partnered with and invested in event personalization platform Feathr, which forms part of the agency’s new Digital Marketing Services offering.
Richard Maranville, chief digital officer at Freeman, said: "The link between and integration of digital and brand experience represents a powerful proposition to engage audiences in meaningful ways. Digital Marketing Services offers our customers a cohesive and strategic way to drive innovation while improving and evolving the event digital space. Along with the value we see in face-to-face engagements, we’ve continued to see vast growth potential around investing in digital, especially as companies increasingly see value in an integrated digital experience for their events."
Bob Priest-Heck, president of Freeman, added:"The lines between live and digital continue to blur and, at Freeman, we are focused on helping the industry evolve to meet the changing demands of societies and businesses. Digital Marketing Services will help our customers better connect with their audiences while integrating into a seamless brand experience."
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