Freeman launches Digital Marketing Services

Agency Freeman has launched the new service for its clients to bring expanded digital marketing strategies and provide opportunities for event awareness and growth.

Freeman website
Freeman website

The new services are designed to boost online registration, drive social and brand engagements, and increase revenue for Freeman customers by integrating event industry specific strategy, new engaging digital creative storytelling, and deep quantitative analysis.

Freeman has also partnered with and invested in event personalization platform Feathr, which forms part of the agency’s new Digital Marketing Services offering.

Richard Maranville, chief digital officer at Freeman, said: "The link between and integration of digital and brand experience represents a powerful proposition to engage audiences in meaningful ways. Digital Marketing Services offers our customers a cohesive and strategic way to drive innovation while improving and evolving the event digital space. Along with the value we see in face-to-face engagements, we’ve continued to see vast growth potential around investing in digital, especially as companies increasingly see value in an integrated digital experience for their events."

Bob Priest-Heck, president of Freeman, added:"The lines between live and digital continue to blur and, at Freeman, we are focused on helping the industry evolve to meet the changing demands of societies and businesses. Digital Marketing Services will help our customers better connect with their audiences while integrating into a seamless brand experience."

See more:

Freeman expands US leadership team 

Freeman strengthens UK team with three new appointments 

Freeman acquires exhibit surveys 

For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

 


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

How to increase your sustainability credentials

How to increase your sustainability credentials

Sustainability can be achieved with simple actions, says Elizabeth Thomas from the International Corporate Governance Network.

London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

LATEST JOBS