The four activations, which will take place within AB InBev’s offices in Surrey, will tie in with external advertising and marketing campaigns across four of their brands taking place over the summer and will consist of a series of changing scenes at key points of heavy usage in the building. The scenes are designed to mirror external advertising and raise awareness among staff of external advertising campaign work taking place.
Mike Walker, managing director of MGN Events said: "We are delighted to be working on this interesting project in partnership with AB InBev creating authentic experiences that are designed to drive excitement amongst internal teams and showcase their world class brands alongside external marketing campaigns.
"As our expertise grows in the experiential and immersive event sector, we see this as a growth area for the business over the next couple of years."
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