LIVE STREAM TODAY: Event marketing - the risks, the rewards and the ROI

At 3pm today C&IT and Campaign, will bring you Big Questions Live, in partnership with Cvent, available to stream online.

Live events are marketing’s most powerful tool. They put a face on a corporation, they make human connections, they give personality to business, they create a buzz. But compared with other channels, events can appear immature – particularly when it comes to collecting, analysing and understanding data. This needs fixing.

At Big Questions Live, C&IT and Campaign magazine, in partnership with Cvent, will bring together event and marketing experts in the Soho Hotel, London, to discuss how best to integrate marketing and event strategies. Join us on the live stream at 3pm to discover and debate the changing face of event planning.

Proving ROI, using data more effectively and aligning strategies for more measurable results are just some of the topics that will be considered.

Speakers include; Matthew Stockbridge - Growth Analytics Manager at Mondelez, Catherine Maskell – Managing Director at Content Marketing Association and Lily Simpson – Founder of Detox Kitchen.

The live stream can be found here.

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