Exclusive: Touch Associates wins Ford as a client

The events agency has won Ford as a client for the media launch of the all-new Ford Fiesta in Spain.

It has been revealed today, exclusively to C&IT, that Touch associates has won the contract for Ford’s largest media launch event in 2017.

Held in Valladolid, Spain, it will host over 600 media and VIP guests from more than 20 markets, over four weeks.

Stephane Cesareo, Ford of Europe, Product Communications, says: "With Touch Associates, we are confident we will continue to deliver a seamless programme, executing it with a high degree of creativity that produces a lasting audience impact, aligned with the Ford brand."

David Bottrill, Touch Associates board director, adds: "We are delighted to be working with Ford and to support them with such a high-profile event. The project is being delivered by a dedicated, knowledgeable and passionate team who have a vast experience of delivering media events, including previous events for Ford of Europe. We are only in the first of four weeks of the event but so far the feedback has been excellent from both the client and their media guests."

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