The Creative Engagement Group acquired for £24.7m

The collection of three creative agencies - WRG, The Moment and Just Communicate - has been acquired by Huntsworth for £24.7m.

The Creative Engagement Group (TCEG) provides experiential marketing primarily through events and digital marketing. And so, the addition of TCEG will further strengthen Huntsworth’s ability to provide digital creativity to its clients.

TCEG’s clients are predominately within the healthcare sector and so the collection will benefit from gaining access to Huntsworth’s existing healthcare clients, especially within the US where approximately a third of TCEG’s revenue is generated.

Huntsworth’s Group CEO, Paul Taaffe, says: "TCEG is a great company with a wealth of talent and blue chip clients which will benefit from Huntsworth's reach and connections especially in healthcare. With more and more clients seeking to engage both employees and customers with powerful experiences, TCEG is well positioned for future growth."

CEO Russ Lidstone and COO David Sharrock will both remain with TCEG.

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