The annual competition, now in its thirteenth year and organised by Switzerland Tourism, took place at the weekend (29 June-2 July). The Swiss Meeting Trophy gathers together event agencies from eight countries to take part in a series of challenges across a number of Swiss destinations. Alongside France and the UK, others taking part included Germany, Belgium, The Netherlands, North America, the Nordics and Russia.
This year's team from the UK & Ireland featured representatives from Worldspan, Capita Travel & Events, Worldwide Business Research, Asemblr, Events2, Active Consultancy, MMCo World, CWT Meetings & Events and Eventopedia.
Groups arrived in Zurich on 29 June, before transferring to Schaffhausen and enjoying a welcome dinner hosted at restaurant Guterhof, with participants staying overnight at the four-star Hotel Arcona Living Schaffhausen. The challenges kicked off on the following day (30 June) at the Schloss Laufren, located at the Rhine Falls, Europe's largest waterfall. Groups enjoyed a hearty breakfast and a pep talk before competing in archery and water-themed tests, followed by a tour of the Falls. Participants then transferred to St Gallen, the second rally stop, enjoying an exclusive ride aboard the Red Arrow Churchill train. Challenges included a treasure hunt around St Gallen and the chance to visit the Abbey Library of St Gall, Switzerland's oldest library.
Later that afternoon, groups headed to Flims, enjoying a fondue-style reception, dinner and entertainment in an alpine hut, with the UK group staying overnight at the Waldhaus Flims Alpine Grand hotel.
The following day (1 July), groups took part in a 'skiing' activity in the hotel's grounds, before heading to Lake Cauma near Flims for a pedalo racing challenge. The Swiss Meeting Trophy challenge continued with a series of tasks in Zurich's Old Town, where groups played 'boules', took part in a flag dance and enjoyed drinking and tasting challenges with gin and macarons. The competition results were announced at a gala dinner held that evening at waterfront venue Quai 61. In Zurich, groups also enjoyed a tour of the FIFA World Football Museum.
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