Why is millennial talent important?

As part of our Recruitment Report, C&IT spoke to agency managers to find out why they are making sure they are employing millennial talent.

Image @istockphoto.com
Image @istockphoto.com

Gemma Chadwick, HR manager at Penguins

"Millennials are the first generation to have a real affinity with the digital world. Having grown up surrounded with technology and on demand access to information through smart devices, they understand better than anyone the importance of standing out from the crowd. The speed at which technology develops does not daunt them, in fact they have come to expect it and are looking to push the boundaries. This attitude fits perfectly with the current demands we are noticing from our clients. Not employing millennial talent leaves event agencies in danger of becoming archaic."


Donna Howells, event coordinator manager at drp

"Millennial talent is vital, because they are connected to the world in ways in which older generations aren’t – they are highly tech savvy, understand their peers and how to reach them, whether that’s online, at an event, or elsewhere, and they also know what is popular right now, not just ten years ago. The events industry is becoming more and more tech-led, so it is not only useful, it’s wise to employ young talented millennials who can assist with this tech and digitally-led world we all live in."


Russ Lidstone, CEO at WRG

"In any creative business you need people who come from different backgrounds and age ranges and as a result you get creative serendipity. The definition of creativity is originality and people who don’t understand what habit is. Millennials are a generation who have grown up in a visual and digital culture- you have a cohort who understand the world through a range of different devices. They have been born into an experiential economy, therefore it is important to have that perspective and diversity in your organisation."


Dan Stevens, MD at Primary

"We are delivering to millennials as well as employing them, so the way they embrace tech, prioritise mentoring, and want clear progression is valuable in advising our clients. The way the industry is moving with tech and creative communications, we need people driving those through experience."


David Ball, CEO at Brandfuel

"People who look to learn, be challenged and for value in what they do will come best equipped to inform any evolving industry. Working in events demands high energy, resilience and on-the-spot solution based thinking in challenging environments. ‘Millennials’ or young talent can meet this with their entrepreneurial force; with high expectations and an agile outlook, they can shape the evolution of an industry in a more ambitious and exciting way."



Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why should events be sustainable?

Why should events be sustainable?

A panel of event professionals at the C&IT Corporate Forum discussed the issues surrounding sustainability.

5 macro-trends that could disrupt the MICE industry

5 macro-trends that could disrupt the MICE industry

PCMA report suggests biodegradable, 3D-printed meeting spaces could be part of the industry's future.

C&IT launches top incentive agency survey

C&IT launches top incentive agency survey

This year's State of the Industry: Incentives Report will include the Top 20 Incentive Agencies in the UK.

FIRST appoints chief people officer

FIRST appoints chief people officer

In the newly created role, Jeanelle R. Beach will oversee the People & Culture Team for all FIRST global offices.

The rise of rooftop venues

The rise of rooftop venues

More and more rooftop spaces are popping up in exciting locations around the world, says Tobacco Dock's Jonathan Read.

Profit warning issued by Ryanair

Profit warning issued by Ryanair

Airline reduces profit expectations by £88m, blaming drop in fares caused by competition during winter.

'Waste can be reduced if the client, organisers and caterer work together'

'Waste can be reduced if the client, organisers and caterer work together'

Allan Heard from 30 Euston Square explains how both food and other forms of waste can be tackled through closer collaboration.

Robots don't always make the best staff

Robots don't always make the best staff

The Henn na Hotel in Japan is 'firing' its robot staff after they failed to reduce costs or workload for employees.

Overcoming event preconceptions

Overcoming event preconceptions

Why event planners should reconsider their initial thoughts about different venues, brands and destinations.

If an event manager had overseen Brexit...

If an event manager had overseen Brexit...

'I can't help but think we'd be in a better place than the one we're in now,' says Alex Hewitt, CEO of AOK Events.

LATEST JOBS