DMC The + World partners with SoolNua ahead of expansion plans

European DMC The + World has partnered with former Ovation owners' Patrick M Delaney and Padraic Gilligan to create a "network of super DMCs" that will serve key C&I destinations.

Rome will be one of the cities the network will aim to target (©istockphoto.com)
Rome will be one of the cities the network will aim to target (©istockphoto.com)

Delaney and Gilligan, who now manage Dublin-based marketing agency SoolNua, will assist The + World’s expansion plans.

The network will focus on European cities such as Rome, Barcelona, Madrid, London, Venice, Lisbon and Paris with the aim of giving clients a consistent brand experience across all locations.

The + World CEO Lorenzo Pignatti said: "The fully-owned model allows us to offer clients multi-destination multi-year agreements thereby maximizing logistical, operational, contractual and financial benefits."

Patrick M Delaney, managing partner, SoolNua, added: "We’re delighted to work with Lorenzo and help him hone his vision for a small network of super-elite DMCs all operating to global quality standards while delivering the most creative and cost effective local experiences. The + World, in our view, is developing a strong and compelling brand value proposition that draws equally on the benefits of global and local structures."

More:

60 seconds with... Delaney and Gilligan

Ovation's Aoife Delaney to become Site Vice-President in 2014

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