DMC The + World partners with SoolNua ahead of expansion plans

European DMC The + World has partnered with former Ovation owners' Patrick M Delaney and Padraic Gilligan to create a "network of super DMCs" that will serve key C&I destinations.

Rome will be one of the cities the network will aim to target (©istockphoto.com)
Rome will be one of the cities the network will aim to target (©istockphoto.com)

Delaney and Gilligan, who now manage Dublin-based marketing agency SoolNua, will assist The + World’s expansion plans.

The network will focus on European cities such as Rome, Barcelona, Madrid, London, Venice, Lisbon and Paris with the aim of giving clients a consistent brand experience across all locations.

The + World CEO Lorenzo Pignatti said: "The fully-owned model allows us to offer clients multi-destination multi-year agreements thereby maximizing logistical, operational, contractual and financial benefits."

Patrick M Delaney, managing partner, SoolNua, added: "We’re delighted to work with Lorenzo and help him hone his vision for a small network of super-elite DMCs all operating to global quality standards while delivering the most creative and cost effective local experiences. The + World, in our view, is developing a strong and compelling brand value proposition that draws equally on the benefits of global and local structures."

More:

60 seconds with... Delaney and Gilligan

Ovation's Aoife Delaney to become Site Vice-President in 2014

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Maintaining two-metres when returning to work will be 'impossible' for businesses

Maintaining two-metres when returning to work will be 'impossible' for businesses

Guidance from health and safety body advises employers to assess risks to wellbeing as well as virus transmission when bringing employees back.

Most event companies will run just 25% of planned events this year

Most event companies will run just 25% of planned events this year

However nearly two-thirds of planners expect to run live events between again before 2021, finds research by Global DMC Partners.

LIVE UPDATES: UK could have 'air bridges' by end of June

LIVE UPDATES: UK could have 'air bridges' by end of June

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Freeman APAC appoints new head of creative services

Freeman APAC appoints new head of creative services

The award-winning creative will lead the agency’s experiential campaigns for the Asia Pacific region.

5 bad leadership habits to avoid when managing a team remotely

5 bad leadership habits to avoid when managing a team remotely

Don't let certain behaviours slip into your leadership style unchecked, says CEO of Authentic Change Solutions.

How to take your events outdoors

How to take your events outdoors

MD of Gazeboshop explains how to make the most of outdoor facilities and comply with social distancing.

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy

Can biosecurity teams save events?

Can biosecurity teams save events?

The industry will need a range of biosecurity measures if physical events are to return soon, says Smyle's Matt Holliday.