Case Study: Girls in STEM 2017, Newcastle

More than 2,000 girls participated in the live events at five UK venues, designed to inspire young women to consider a career in science, technology, engineering and maths.

Girls in STEM, Newcastle
Girls in STEM, Newcastle

The annual event aims to inspire young girls to consider careers in science, technology, engineering and mathematics (STEM) through a series of talks, workshops and a small exhibition. Recent research by the firm showed more boys choose STEM subjects than girls because they match 'male' careers or jobs. This year the event was expanded to include five locations, so venues in Newcastle, Manchester, Edinburgh and two in London had to be secured for the same date.

The event

On the 7 February 500 girls aged 11 to 13 from across the North East of England were invited to Sage Gateshead to hear inspiring talks and take part in interactive workshops led by Accenture's STEMettes (female STEM specialists). Keynote sessions were held in the main concert hall, Sage One, while breakout sessions took place in the Northern Rock Foundation Hall, The Barbour Room and Sage Two. Workshops included coding sessions using AppShed's 'Internet of Things' technology to create apps with the ability to control electronic devices anywhere in the world. The venue's glass-fronted concourse overlooking Newcastle's iconic quayside played host to 20 exhibition stands showcasing and inviting attendees to experience technologies including 3D printing and musical robot building. Universities from Newcastle, Northumbria, Durham and Sunderland were in attendance.

In total, more than 2,000 girls participated in the live full-day events at the five venues. As well as attending the events in person, hundreds of girls joined the events virtually from their school classrooms via Periscope live video streaming. Live events were also mirrored to four Accenture office locations in France, India and the US.


"The day went brilliantly. It was a huge event for us to run, involving school children, third-party organisations and firms, keynote speakers, workshop deliverers and a large team of volunteers," explains Helen Simmons, innovation sherpa and sales enablement lead, at Accenture's Newcastle Delivery Centre.

"Everyone enjoyed the day and we have had some great feedback from the groups. That the day went without a hitch is testament to the support that the Sage Gateshead staff gave us throughout the planning and preparation for the event. We worked with them in the weeks and months running up to the big day to work through the fine details of the event so that when it finally arrived it went smoothly. Many Sage staff were on hand on the day to help with requests and facilitate transitions between the sessions - it felt like we were all part of the same team."

Newcastle Gateshead Convention Bureau
CONTACT: Julie Rastelletti, business tourism manager
TEL: 0191 440 5762

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