Case Study: TGI Fridays' staff conference and Best of the Best Awards

The popular restaurant chain hosted two events in Liverpool at the Titanic Hotel and Rum Warehouse.

TGI Fridays' Best of the Best Awards
TGI Fridays' Best of the Best Awards

TGI Fridays required a venue to host two key events within the same week. The first was the annual staff conference for 600 delegates, followed by the Best of the Best Awards. These are the flagship events in a busy calendar for Dawn Cheetham, TGI Friday's head of culture and development.

Solution

TGI Fridays has used the venue for the past three years, each year improving on the previous event. Titanic Hotel and Rum Warehouse in Liverpool offers the flexibility and style to be able to host two distinct events side by side. Making use of the adaptable spaces within the venue allowed TGI Fridays to effectively communicate its core messages to colleagues as well as providing a fantastic backdrop for the Best of the Best Awards.

Cheetham explained: "It's challenging to find a venue that is the perfect mix of a luxury atmosphere without being stuffy. The style and feel of Titanic Hotel and Rum Warehouse appeals to the broad demographic of attendees at these events. The Rum Warehouse allows us to be very ambitious with our set design, delivering our key sessions and enabling us to reward, recognise and inform our colleagues in a dynamic way."

Verdict

Cheetham commented: "The consensus is that this hotel feels like home to our Fridays' family, and all of the delegates went away revved up for the year ahead. The Titanic Hotel and Rum Warehouse really understands our brand and our events, and they are much better as a result. There is a fantastic team and it is a superb venue. We were delighted that this was the highest rated feedback we've ever had for an event."

FACT FILE
Who? TGI Fridays
What? Staff conference and The Best of the Best Awards
When? February 2017
Where? Titanic Hotel and Rum Warehouse, Liverpool
How many? 600

Read more of our case studies:

Case Study: Housing conference and exhibition 2017 in Manchester

Case Study: Girls in STEM 2017, Newcastle

• For more in-depth features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Brands at Work hires global commercial director

Brands at Work hires global commercial director

Rupert Lane becomes global commercial director and says agency's 'growth over the past eight years has been phenomenal'.

Behind the winning entry: Brand Amplification of the Year

Behind the winning entry: Brand Amplification of the Year

Jack Morton won a C&IT Award for Desperados Skyfest, which featured a hot air balloon light show and DJs.

Simple steps for sustainable events

Simple steps for sustainable events

Something as straightforward as choosing a well-insulated venue could have a big impact on your event's carbon footprint.

The Times Square Edition to open in 2019

The Times Square Edition to open in 2019

Edition Hotel will welcome guests from spring and feature a beer garden, event deck and all-day dining venue.

'Green White Paper' on sustainability published

'Green White Paper' on sustainability published

BCD Meetings and Events 'Green White Paper' explores sustainability in the meetings and events industry.

What will be the top 10 destinations for meetings and events next year?

What will be the top 10 destinations for meetings and events next year?

Global DMC Partners reveals its predictions for the top meeting and incentive destinations in 2019.

Incentive ideas in the Azores, Algarve and Madeira

Incentive ideas in the Azores, Algarve and Madeira

Whether it's canoeing in a volcano or luxuriating in the five-star spa in a fancy hotel in the Algarve, Portugal has plenty to offer.

New head of incentive travel for SevenEvents

New head of incentive travel for SevenEvents

Former C&IT A-Lister Heléna Vella has joined SevenEvents to head up the newly-formed incentives team.

Behind the winning entry: Best Use of Technology

Behind the winning entry: Best Use of Technology

SPARK THINKING organised Jaguar Land Rover's Graduate & Apprentice Induction Programme.

First pictures: Battersea Power Station reveals 'glass elevator' plan

First pictures: Battersea Power Station reveals 'glass elevator' plan

Owners say unique Chimney Lift experience will offer "breathtaking" views across London when it opens in 2021.

LATEST JOBS