Case Study: TGI Fridays' staff conference and Best of the Best Awards

The popular restaurant chain hosted two events in Liverpool at the Titanic Hotel and Rum Warehouse.

TGI Fridays' Best of the Best Awards
TGI Fridays' Best of the Best Awards

TGI Fridays required a venue to host two key events within the same week. The first was the annual staff conference for 600 delegates, followed by the Best of the Best Awards. These are the flagship events in a busy calendar for Dawn Cheetham, TGI Friday's head of culture and development.

Solution

TGI Fridays has used the venue for the past three years, each year improving on the previous event. Titanic Hotel and Rum Warehouse in Liverpool offers the flexibility and style to be able to host two distinct events side by side. Making use of the adaptable spaces within the venue allowed TGI Fridays to effectively communicate its core messages to colleagues as well as providing a fantastic backdrop for the Best of the Best Awards.

Cheetham explained: "It's challenging to find a venue that is the perfect mix of a luxury atmosphere without being stuffy. The style and feel of Titanic Hotel and Rum Warehouse appeals to the broad demographic of attendees at these events. The Rum Warehouse allows us to be very ambitious with our set design, delivering our key sessions and enabling us to reward, recognise and inform our colleagues in a dynamic way."

Verdict

Cheetham commented: "The consensus is that this hotel feels like home to our Fridays' family, and all of the delegates went away revved up for the year ahead. The Titanic Hotel and Rum Warehouse really understands our brand and our events, and they are much better as a result. There is a fantastic team and it is a superb venue. We were delighted that this was the highest rated feedback we've ever had for an event."

FACT FILE
Who? TGI Fridays
What? Staff conference and The Best of the Best Awards
When? February 2017
Where? Titanic Hotel and Rum Warehouse, Liverpool
How many? 600

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