Three of a kind: A trio of summits from technology powerhouses

How Cisco, Google and Siemens took their technology-based events to the next level.

Siemens hosted its event at Radisson Blu Bucharest
Siemens hosted its event at Radisson Blu Bucharest

Cisco Connect

Technology giant Cisco's Connect event took place at The Atlantis Dubai from 17-18 April for 1,500 guests over two days. TEC successfully won the pitch against UK-based agencies to host the event, which was the first global event TEC has worked on with Cisco.

The objectives of the event were to offer technical education sessions and networking opportunities. The agenda included keynote presentations, an exhibition area, several breakout sessions and a cocktail reception to close day one.

Natalie Crampton, director of TEC, said: "We have been building our relationship with Cisco for the past couple of years by working together on smaller events across the Middle East region. We are thrilled to have been able to work on Cisco Connect - a Cisco Global event. This has firmly put TEC on the map as a leading event agency in the Middle East region."

FACT FILE
Company: Cisco
Event: Cisco Connect
Venue: The Atlantis, Dubai
Date: 17-18 April 2017
Delegates: 1,500
Agency: TEC

Google's Doubleclick leadership summit

Day one of Google's DoubleClick Leadership Summit was hosted by the Stephen's Green Club, a private members' club in the centre of Dublin, for a series of discussion-based meetings, followed by a kick-off evening at House Dublin with entertainment provided by a local Motown group.

To contrast with the two days of meetings in the Google offices where speakers shared updates about new innovations in digital marketing, Cogs & Marvel brought the delegates to the Royal Hospital Kilmainham, a 17th century venue, for an evening that reflected the splendour of the Downton Abbey-era.

Rosie Martineau, Google EMEA event manager, said: "DLS 2016 was a great success, thanks to Aoife and her team. The Royal Hospital Kilmainham was an impressive dinner venue choice for our guests to celebrate the close of the event."

FACT FILE
Company: Google
Event: DoubleClick Leadership Summit
Venue: Google EMEA HQ, Dublin
Date: 29 November-1 December 2016
Delegates: 240
Agency: Cogs & Marvel

Siemens Converge European Summit 

A half-day event at the Radisson Blu Hotel in Bucharest was attended by 270 people from countries including Poland, Romania, Germany and Slovakia.

The objective of the annual conference was to bring together senior managers of Siemens PLM Software partner companies.

Keynote speaker Bruce Dickinson, the lead singer of the band Iron Maiden, delivered a talk called Turn Your Customers Into Fans. His opening speech highlighted the key to developing long-term business strategies by developing relationships and trust with customers.

On the first night Primary hosted a 'dinearound', which allowed delegates to dine in a more casual and intimate setting with fellow attendees from their own country at a restaurant of their choice.

Tony Jolly, vice president, channels, EMEA at Siemens PLM Software said: "Thank you for delivering another great event and handling our problems with patience and a fantastic attitude. You are a great team and a pleasure to work with."

FACT FILE
Company: Siemens PLM Software
Event: Siemens Converge European Partner Leadership Summit
Venue: Radisson Blu Hotel, Bucharest
Date: 31 January-1 February 2017
Delegates: 270
Agency: Primary

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