Barbican agency bookings up 28%

Agency bookings have increased from 14% to 28% in the last twelve months at the Barbican, following growth in the previous year where agency business went from 1% to 14%.

The Barbican
The Barbican

The Barbican’s ongoing success in the agency market is partly attributable to its close partnership with the HBAA. Jackie Boughton, head of business events at the Barbican, said: "Following greater focus on our agency relationships, both direct and through the HBAA, we are reaping the benefits of this work as it drives new business into the venue.

"Our direct corporate and association business has remained steady throughout this period meaning this is all additional revenue.  As a world leading arts and events venue, such success is reinvested both in the building itself and our ground-breaking arts programme, ensuring the venue offers something truly different to both its commercial and domestic audiences."

The HBAA’s consultant executive director, Juliet Price added: "The Barbican continues to recognise the importance not just of relationships but also the best practice our members adhere to as part of all their work.  Agencies are the lifeblood of the meetings and events industry and the HBAA is proud to represent them as a whole.  They deliver around 60% of business placed across the UK market and we are delighted that venues such as the Barbican see their value and work so closely to grow such vital relationships."

See more:

Barbican expands events team with new account executive  

Barbican receives £1m of events enquiries 

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

 

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
12 brand new US hotels opening in 2020

12 brand new US hotels opening in 2020

From festival-chic Coachella to foodie-heaven Chicago, Visit The USA picked out the 12 most exciting places to stay next year.

The simple secret behind creating 'magical' events

The simple secret behind creating 'magical' events

APAC industry leaders share some of the best and most memorable moments they have created at events.

In pictures: C&IT Incentives Retreat 2019

In pictures: C&IT Incentives Retreat 2019

Event planners, venues and destinations joined C&IT for two-days of activities, sessions and meetings at Chewton Glen Hotel & Spa.

Top 3 reasons corporates work with agencies

Top 3 reasons corporates work with agencies

From finding specialist skills to gaining new perspectives, corporate event planners share the top reasons they work with agencies.

Dear C&IT: 'We all need to cut down on food waste'

Dear C&IT: 'We all need to cut down on food waste'

Julia Charles Event Management managing director says planners need to do more to fight food waste at events.

Case study: DHL's employee of the year event in San Francisco

Case study: DHL's employee of the year event in San Francisco

Part five of our State of the Industry: Corporate Report is an in-depth look at DHL's big three-day event for its staff.

5 hotels for inspiring incentives in Italy

5 hotels for inspiring incentives in Italy

Our pick of elegant Italian getaways for exciting activities, captivating cuisine and stunning scenery.

UK businesses spending 22% more on incentive travel

UK businesses spending 22% more on incentive travel

Research also finds increased investment in employee experiences worldwide, in response to concerns for wellbeing.

How to use live events to revitalise a brand

How to use live events to revitalise a brand

Any product can be given a new lease of life with the right kind of event, says UKSV's Neil Coombes.

Popular and emerging destinations for corporate events

Popular and emerging destinations for corporate events

Part four of the State of the Industry: Corporate Report asks which cities are favoured by event planners.

LATEST JOBS