TLC develops consultancy service

Event management company, the Taylor Lynn Corporation (TLC), has developed a consultancy service advising venues on their conference and special event markets.

Ellie and Liz
Ellie and Liz

This new service runs in parallel with its events business and is part of the agancy's strategic development plan for 2017 and 2018. To assist with driving its strategy forward, the agency has appointed Ellie Barnes to the post of operations director.  

Formerly a senior event producer for the company, Ellie became a shareholder in TLC in 2016. She has worked for TLC for five years, and now takes over responsibility for managing the TLC events team and day-to-day event planning, managing venue and supplier relationships and overseeing all event operations. Barnes’ new role will also allow Taylor to invest time in developing TLC’s venue marketing consultancy.

Company founder and managing director, Liz Taylor, will take responsibility for strategic development and spearheading sales and marketing at TLC, and remains involved in the company’s events work by overseeing the major events schedule.  

Commenting on her appointment, Barnes said: "No two days are ever the same at TLC.  We work at a lightening pace and our clients demand the highest quality and a great attention to detail.  And, I thrive on it. The new role will give me greater responsibility within the business including management of our amazing team, and the creative scope to push our conference and event production values and expectations even further."

Taylor added: "I was approached a few months ago by a venue and asked if I would offer advice on how to develop their product and service to attract a high-quality wedding clientele.  I was genuinely excited by the idea of taking all our knowledge as event and wedding producers, and using it to help the client to make their service more relevant.  I know what works and what doesn’t when it comes to venues!

"After one client, more followed and it really became an organic growth - and a brilliant opportunity emerged.  Next came a new-build venue looking to plan their meeting spaces, a hotel wanting to grow sales in the conference market and other clients who are getting their business ready for Brexit – by wanting to explore the potential of the MICE sector for additional revenue streams.

"It’s an exciting time for TLC. With Ellie taking a greater management role in the business, I am in a strong position to develop our additional services such as designing festive decor for commercial spaces and venues, and the venue consultancy. I am also working on a number of media and entertainment projects that will come to fruition later this year.  It’s non-stop!"

See more TLC:

Taylor Lynn Corporation expands team

• For more case studies, as well as in-depth features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS