Based in Paris, she will be responsible for helping to bring more high value European MICE groups into Britain and will provide a route for destinations to access buyers in European markets.
Phelan has worked in sales and marketing in the French-speaking MICE and tourism sector for more than 20 years. She will join colleagues from the business events team at The Meetings Show, kicking off at Olympia London tomorrow (13-15 June).
VisitBritain director Robin Johnson, said: "I am excited to have Caroline join our team. She will play an integral part in connecting European buyers with the UK, covering our remits for both England and Britain.
"It is also a great pleasure to be welcoming international meeting planners to come and experience the best of Britain’s meetings and events product at the show, and on related fam’ trips.
"The strong contingent of British exhibitors is testament to the strength of Britain’s business events sector. We are looking forward to the many relationships that will be formed at the event.
"Our sponsorship of this event shows our continuing commitment in support to Britain’s business events sector."
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