Clients must also be accountable for crisis management, says CWT

Speaking at Event 360 (1 June) Jack Marfleet, head of events UK and Ireland at CWT, emphasised that as crisis management becomes more topical, clients must share accountability.

CWT website
CWT website

"Consider accountability- check that delegates have all the information, for example [details on] unsafe local areas or things that might be frowned upon such as kissing in public. This means that they become accountable," he said.

Agencies should also ask for delegates details, such as flight information, health issues and dietary requirements, before the event and if they won’t provide them, then the agency will not be liable for any issues that arise as a result, he added.

Clarity on any crisis management policies from the start is also paramount. "Ask clients what their crisis management policy is and if there isn’t one, come up with one", Marfleet advised. "Start the conversation with your client around crisis management early. Determine what their objectives are."

However, agencies must also continue to take responsibility for ensuring the safety of both staff and delegates. Marfleet advised that agencies ‘stay one step ahead of the client’, for example by making it "a requirement that your employees take crisis management training. Get actors in to run a simulation.

"Communication is important and there needs to be a contingency plan if usual infrastructure, i.e. email or phone signal is taken down. You could nominate one individual to give updates in a main meeting room periodically during a crisis, for example," he said.

See more Event 360:

Event 360 kicks off at County Hall

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS