The morning session at Event 360 included an opening speech by Nadine Dereza.
This was followed by an ice breaker from digital wellbeing expert, Laura Willis from Shine Offline, where delegates were invited to recognise how removing the distraction of their smartphones can result in them engaging with the conference programme and fully connecting with their colleagues at the event.
The next two Brand Slam sessions featured ITV's senior event project manager, Sally Holt and Pandora's senior event manager, Martina Berlin.
The afternoon kicked off with keynote speaker Louise Fowler, business leader and marketer with over 25 years' experience working in leading brands, sharing her stories on how she led programmes to create disruption across a range of business sectors.
This was followed by two more Brand Slam sessions from Emmeline, senior brand manager at Ribena and Pernod Ricard's senior brand manger, Steve Hughes.
The day closed with a Guniness World Record attempt for the most double high fives in a relay in a minute. Delegates broke the current world record, celebrating with prosecco at the post event drinks reception.
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