The new-look Grand will include extensive conference and banquet spaces, a restaurant and bar, a spa and a rooftop infinity pool. Interiors will be designed by Robert Angell Design under the direction of Starwood Capital’s Head of Design, Kemper Hyers, and the in-house Principal design team.
The work will be carried out in partnership with Hortons’ Estate which owns the Grade II listed property and is scheduled to be complete by the start of 2019.
The Grand was developed by the Horton family between 1879 and 1895 and contained shops, offices and the Grand Hotel, which the family ran until 1969. The hotel was subsequently managed by a number of operators until it closed in 2002.
Since 2009, Hortons’ Estate has invested £25m in the restoration of the building, resulting in the creation of 10 new shops and 1,000sqm of offices and the significant re-modelling of the interior of the former hotel.
The work has been supported by grants from Greater Birmingham and Solihull Local Enterprise Partnership, Birmingham City Council and Historic England.
Tony Green, chief executive of Hortons’ Estate, commented: "We have always believed that the restoration of The Grand would not be complete if it did not include a luxury hotel. After considerable time and effort, we have chosen to work with Principal on the project because they share our commitment to creating the city’s finest hotel and because of their impressive track record working on similar buildings in other major cities."
Cody Bradshaw, managing director and head of European hotels at Starwood Capital Group, said: "The Grand is a magnificent building in a great location. We have no doubt that it can once again become the finest hotel in the city."
The Grand is the latest property to join the Principal Hotel Company, which includes 39 hotels across the UK. The portfolio company of controlled affiliates of private investment firm Starwood Capital Group is currently in the midst of a £250m investment programme.
Plans for 2017 include the opening of its flagship hotel, The Principal London on Russell Square, as well as a second Principal Hotel in Edinburgh. City centre hotels in Glasgow, Cardiff, Liverpool, Leeds and Oxford will also join Principal in late 2017 and over the course of 2018.
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