The rebrand sees the agency’s events arm aligned with XSEM Insight, its specialist marketing division launched in 2015.
New hires include Sarah-Jane Johnston who joins in the newly created role of head of operations to help drive the company’s ambitious, long-term growth plans. Johnston brings a wealth of experience, from The Fresh Group, where she was head of operations. Prior to that, she was an account and business director at Ashfield Meetings and Events.
The team has also recruited Charlotte Scoular as new business development manager, Diana Mendonca Ajuz as project manager, Victoria Smith as senior project manager and Chloe Hayton in a newly developed role overseeing ticketing and rewards for the firm’s growing demand in delivering incentive programmes.
Dan Bardgett, managing director at XSEM, said: "We launched XSEM Insight just over two years ago as an added capability to our event-led client offering. However, the strength of our research-driven marketing solutions has prompted the move to align our events and marketing capabilities much closer together under the new identity. The timing of the rebrand coincided perfectly with our move to bigger premises in central Leeds at the start of 2017.
"We’re thrilled to have secured Sarah-Jane’s services at the start of the year. She brings an impressive depth of industry experience and has already been transformational in the way she’s further developed XSEM with tactical new hires, who are already providing real added value."
Johnston said: "It’s really exciting to be joining XSEM at such a pivotal stage. They’ve just purchased a new HQ in the centre of Leeds, rebranded and launched a new website and all the team here are tremendously driven to continue to deliver impactful marketing and event solutions.
"As soon as I arrived, the one thing that struck me most was the depth of care and attention the XSEM team give to their clients. It’s a wonderful set up and I feel really honoured to have been entrusted with the role of heading up the business operations."
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