IMEX 2017 kicked off on Tuesday, with 3,500 MICE professionals gathering in Frankfurt. This year saw 40 new stands, representing 15% growth for the exhibition year on year.
This year's show featured a larger technology area, more than 200 education sessions and a series of social events including Site Nite Europe, CIM-Clubbing, the Dubai IMEX reception at BelEtage Palais and the IMEX Gala Dinner
New exhibitors for 2017 included Moldova Tourism, Meet Puerto Rico, Bahrain, Saudi Arabia, Kyoto Convention Bureau, Jeju Province and Choose Chicago. Exhibitors with expanded stands include Tourism New Zealand, Shanghai, Korea, London & Partners, Spain, Rocco Forte Hotels, Guatemala, Panama, Uruguay and NYC.
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