Birch has a post-graduate diploma in event management. She gained experience helping produce corporate events in the financial and pharmaceutical sectors during a internship with Brands at Work.
She speaks fluent Spanish, which she put to good use during her 10-month placement with mobile brand Orange in Madrid where she assisted in the internal communications department.
Other appointment news:
• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here