The pre-IMEX initiative was pitched as a more relaxed yet highly serious opportunity to unite and advance the industry through rich knowledge sharing. Experts from The Event Design Collective, The German Convention Bureau, Meetology® Masterclasses, Play with a Purpose and Zeus all took part.
The programme was free for delegates to attend and presented in both English and German.
Reflecting on the event, Rick Taylor, CEO of the Business Tourism Company based in South Africa said: "This is a great Innovation. The mix of formal and informal learning is excellent. Bringing all this education together here is a wonderful formula for the future."
In addition to EduMonday, yesterday also saw the return of the PCMA Business School, Association Day and Exclusively Corporate, kicking off the IMEX week.
IMEX in Frankfurt is taking place at Messe Frankfurt, 16–18 May 2017.
More IMEX news:
• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here