Three of a Kind: A trio of food retail events in inspiring settings

See internal events from the Co-op, SPAR and Waitrose where strategy and brand values were reinforced.

Co-op Pioneer Awards 2016

The Co-operative Group celebrated the reinforcement of Co-operative values by its employees through the Pioneer Awards at it’s annual event in September 2016. Black Arts, Unicorn Productions and Britannia Row all contributed towards the production of the event.

The awards took place at Manchester Central and featured a reception area themed around an ice palace with a 50-metre wide projection screen in the main function area to ensure
everyone felt like they had a front row seat. The event saw a mix of speeches and presentations, topped off with a performance by the Kaiser Chiefs followed by a late night DJ aftershow party.

Mark James from Unicorn Productions said: "Frankly, Co-op was blown away with the results, not just the efficiency of delivery. The Britrow crew was great and the Co-op experienced a truly first-class show."

FACT FILE

COMPANY Co-operative

EVENT Pioneer Awards 2016

DATE 22 September 2016

VENUE Manchester Central

DELEGATES 1,200

AGENCY Britannia Row

 

Annual SPAR Retail Show

A.F. Blakemore and Sons, leading food retail, wholesale and distribution company, required a conference, guild dinner and tradeshow event to help deliver its strategy

for the next 12 months and for suppliers to showcase new products and initiatives to independent SPAR retailers. Drp looked after the exhibitors and project-managed the event, as well as producing digital, design, video, print, live graphics and tech collateral for the show – from presentations to gala dinner entertainment. The event included live cooking and there was an

interactive event app created by the drpdigital team with an agenda, speaker biographies, and travel and venue info.

Jo Redding, retail operations manager at AFB, said: "Our SRS 2016 event was one
of our most successful combining an innovative trade show with a focused conference message. Feedback from retailers and staff has been very positive and gives a great base for us to develop our 2017 plan."

FACT FILE

COMPANY A.F. Blakemore and Sons

EVENT Annual SPAR Retail Show

DATE 5 October 2016

VENUE The International Centre, Telford DELEGATES 1,122

AGENCY drp 

 

Waitrose Suppliers’ Conference

Waitrose Suppliers’ Conference is an event for the retailer’s suppliers and partners to share future strategy and vision with a series of keynote presentations, talks and workshops. Suppliers achievements in sustainability and product innovation are also celebrated through an awards presentation.

The event included keynote speakers and industry discussions. The breakout areas were used for smaller sessions such as networking opportunities.

One key obstacle was creating a fluid registration process and managing the movement of 750 people. Newbury Racecourse also had to facilitate lunch for a large group of people in a timely manner. To achieve this the venue team planned a staggered lunch and were on hand to assist with parking and greeting guests.

MCM Creative Group, which delivered the event, commented: "The venue worked perfectly to allow us to have a main plenary space as well as separate areas for immersion in the brand, networking and breakout presentations."

FACT FILE

COMPANY Waitrose
EVENT Waitrose Suppliers’ Conference DATE 12 October 2016
VENUE The Dubai Duty Free Grandstand at Newbury Racecourse
DELEGATES 750
AGENCY MCM Creative Group 

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