Mayhew joins from integrated agency Collective Minds where she spent three years as project creative, working on live experiences that connected people with brands within the luxury sector. During her time in the role, she worked with Ferrari North Europe, Caterpillar, Watches of Switzerland, Mappin & Webb, H. R. Owen and Michael Kors.
Commenting on Mayhew’s appointment, Dan Stevens, MD at Primary, said: "Chloe has been recruited to bolster the creative arm of Primary, driving creative concepts through three key areas of the business; brand, sales and marketing and event design. Her ability to conceptualise exciting creative concepts will make her a valuable asset to all divisions of the business – we are delighted to welcome her on board."
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