Case Study: Google's DoubleClick Leadership Summit

Agency Cogs & Marvel delivered Google's DoubleClick Leadership Summit in Dublin for the third consecutive year last November.

Google’s DoubleClick Leadership Summit
Google’s DoubleClick Leadership Summit

Objectives:

The conference itself is held in the Google EMEA HQ and, in previous years, the evening events have taken place in some of the city’s most memorable venues.

"Each year we’ve brought new and exciting concepts to the gala evening event that create an atmosphere that will impress attendees and build on the previous year’s expectations," said Cogs & Marvel's (formerly Green Light Events) senior project manager Aoife Kane.

Solution:

Day one was hosted in the Stephen’s Green Club, a private members’ club in the centre of Dublin, for a series of discussion-based meetings, with a kick-off evening at House Dublin with entertainment provided by a local Motown group. To contrast the two days of meetings in the Google offices where speakers shared updates about new innovations in digital marketing, Cogs & Marvel brought the delegates to the Royal Hospital Kilmainham, a 17th century venue, for an evening that reflected the splendour of the Downton Abbey era.

Decorations included red velvet velour drapes to floral table dressing, Victorian streetlamps, and dark wood furniture. As a standout feature on arrival, projection on the building exterior and ceiling in an intricate pattern representative of the time period was used.

Verdict:

Rosie Martineau, Google EMEA event manager, said: "DLS 2016 was a great success, thanks to Aoife and her team. The Royal Hospital Kilmainham was an impressive dinner venue choice for our guests to celebrate the close of the event."

Fact File:

Brand: Google

Date: 29 November – 1 December

Location: Dublin

Delegates: 240

Agency: Cogs & Marvel

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