Central Launch Training (CLT) and Central Technology Training (CTT) is a bespoke training programme held three times a year which takes place in Munich at the Audi Training Centre, empowering between 600 and 1,200 Audi staff members with knowledge of the company’s new products and technology.
Rapiergroup supported Audi with the CLT programme from 2012- 2014 and will again in 2017, taking responsibility for logistics, including the arrangement of multiple charter flights, attendee registration website/app, collateral content and design as well as extensive support at the venue.
Ema Hamilton, people development support manager at Audi UK said: "Rapiergroup were the natural choice to be selected as the chosen agency, they are a trusted partner and have a proven track record on the CLT programme.
"As an agency who has recently been appointed to both the People Development and Event rosters for Volkswagen Group for the next two years, Rapiergroup proposed a long term strategy demonstrating how the programme can constantly evolve and improve to maintain the premium brand expectations.
"Rapiergroup demonstrated creativity, innovation and a strong understanding of our values and objectives. We look forward to working with them over the next two years."
Rapiergroup also produces content for online bulletins that provide delegates with news, information and further training opportunities. This year, a designated event app will feature background information and agendas, as well as an internal ‘tweet’ and feedback option, with certain functions able to be used during the charter flights.
As automotive is a key sector for Rapiergroup, the agency has recently made several additions to the team including Kate Denny as senior account director, Claire Zachar as account manager, along with Kayleigh Ciupitu and Jessica Bilimoria as project managers.
Additionally, Rapiergroup has redesigned its website to reflect the increasing range of services it offers to clients and the ongoing growth of its events division. The new site provides a platform to feature thought leadership articles the agency is producing, covering various topics in the events industry.
Rob Brazier, director at Rapiergroup, said: "Rapiergroup has a rich and varied automotive experience that over the last 30 years has seen us create exceptional events, exhibits, experiential roadshows and product launches to B2B and B2C audiences for multiple automotive brands. We look forward to our continued partnership with Audi UK delivering this world class programme."
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