Case study: GSK's bespoke spy school

GlaxoSmithKline (GSK) held a bespoke teambuilding event in Piccadilly in October, organised by agency Wildgoose.

GSK teambuilding
GSK teambuilding


GSK (GlaxoSmithKline) were seeking a fun and interactive team building event to help motivate and bring together their auditing department. With over 117 participants, they were looking for an event that not only helped the teams work together, but also incorporated their key brand values and company culture. Wildgoose were tasked in providing an engaging solution, including collaborative tasks and challenges.


Working closely with GSK to understand the key outcomes of the day, the team at Wildgoose chose the Spy School challenge as the perfect base to build upon, due to the problem solving and logical aspects of this challenge. Bespoke tasks and questions incorporating GSK’s company values, which included: Integrity, Patient Focus, Transparency and Respect for people meant that these values were reinforced throughout the activity, making it purposeful as well as fun for the participants.

Teams were split into groups of four – Secret Agents, Detectives, Major Generals and Central Intelligence. Throughout the challenge, which took place around Piccadilly, London, teams were encouraged to work together to complete tasks involving deciphering codes and solving clues. Progressing through the challenge in their separate teams to begin with, they eventually come together to complete their final task collaboratively.

Examples of challenges included Anagram Message – a video challenge from a Senior GSK Manager – ‘Agent Del’, who asked participants to decipher anagrams that reflected GSK’s company values; Where’s Sara – based on the classic ‘Where’s Wally’ game; and Caption This – a bespoke task that involved the participants coming up with a witty caption for an image of some GSK colleagues.

A final curveball task was presented in the form of a video from GSK’s managing director. Designed to ensure the teams remained together right through to the end of the event, participants were required to take a photo of their entire team. The underlying message of collaboration and working together reinforced in a fitting, fun finale.


Jon Robertson from GSK commented: "A thoroughly well planned and executed event from Wildgoose which meant a fantastic day was had by all. Would highly recommend them and can’t wait to use them again in the near future."



Client: GSK

Event: Bespoke spy school teambuilding

Venue: Piccadilly

Date: October 2016

Delegates: 117


See more Wildgoose:

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