C&IT A List 2017: Rayna Jeffery, Vista

Starring in C&IT's A List is Rayna Jeffery, senior event producer, 32, Vista.

C&IT A List 2017: Rayna Jeffery, Vista
C&IT A List 2017: Rayna Jeffery, Vista

Meet the C&IT A List 2017

After university, Rayna went straight into an events role in London before delivering international projects for a publishing company. Following a stint in Jack Morton's Australia office Rayna returned to the capital and joined Vista.

Boss says

"With a willingness to take challenges head on, a great personality and a wicked sense of humour, she's a truly treasured member of the Vista team," says Gemma Mortimore, group events director.

Best project I've worked on

For four years running I helped deliver an exhibition in Cape Town, which was always great fun. It's such a special destination.

Most challenging moment

When I moved to Melbourne I had to start right at the bottom and prove myself again to secure an agency role.

Dream client

An event that allows you to be creative and has a big production budget, such as the MTV Awards.

Alternative career

A graphic designer - I've always enjoyed the design part of my role.

Goals before 40

To still be in a challenging role where I get to experience new things.

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A List 2017

C&IT's annual A List celebrates the rising stars from the top UK event agencies