C&IT A List 2017: Jasmin Javaherian, FIRST

Meet the C&IT A List 2017

Jasmin spent the first five years of her career at a B2B media company, managing an annual event for more than 6,500 delegates in the US. Seeking out a career within a creative agency, Jasmin joined the FIRST team in 2013.

Boss says

"Jas is an exemplary member of the team, a joy to work with and a huge asset to FIRST London," says Emma Wilson, operations director.

Best project I've worked on

A VIP social programme hosted at the George V, Paris, for a group of 50 high-net-worth individuals. We created a unique programme of experiences including private viewings at the Louis Vuitton Foundation and the Picasso Museum. I loved creating these "money can't buy" experiences for the group.

Most challenging moment

On a few occasions it's ended up being the client table plan at a gala dinner. The combination of place cards, an ever-changing attendee list and the caterer with their allocated list of dietaries and 45 minutes to turn everything around has definitely been a challenge in the past.

Dream client

Big budget, five-star luxury suppliers and a hot destination with the opportunity to give my creative input.

Alternative Career

Restaurant critic. I'm a big foodie.

Goals before 40

I would love to live in another continent.