C&IT A List 2017: Adra Bentamoune, Grass Roots Meetings & Events

Meet the C&IT A List 2017

Adra started at Grass Roots straight from university working on conference administration and invoicing for the venue finding team. Now, she leads a team of five people.

Boss says 

Lorna Herriott, operations manager: "Always prepared to go the extra mile, Adra embodies the Grass Roots values and has excellent working relationships with her team."

Best project I've worked on

The best projects I work on are the international events where we have to try and find obscure venues in inspirational destinations.

Most challenging moment

When I have a small budget but the client has high standards. Working with the venue to try and find a compromise can be a challenge.

Dream client

A project for a fashion client because they're usually more creative, with an eye for the warehouse venues and cool restaurants.

Alternative career

I studied psychology so I could have continued down that route and become a therapist.

Goals before 40

To continue moving up the ranks at Grass Roots and to travel around the world.