Adra started at Grass Roots straight from university working on conference administration and invoicing for the venue finding team. Now, she leads a team of five people.
Lorna Herriott, operations manager: "Always prepared to go the extra mile, Adra embodies the Grass Roots values and has excellent working relationships with her team."
Best project I've worked on
The best projects I work on are the international events where we have to try and find obscure venues in inspirational destinations.
Most challenging moment
When I have a small budget but the client has high standards. Working with the venue to try and find a compromise can be a challenge.
A project for a fashion client because they're usually more creative, with an eye for the warehouse venues and cool restaurants.
I studied psychology so I could have continued down that route and become a therapist.
Goals before 40
To continue moving up the ranks at Grass Roots and to travel around the world.• For more in-depth features, as well as case studies and breaking news, sign up to C&IT Magazine's daily Newstracker here