The UK is headed by Gary Toshack, director of sales and marketing UK, who has over 12 years of experience in developing bespoke, high-end tour itineraries throughout Asia, specialising in China and Southeast Asia.
Commenting on the expansion, Toshack said: "It's a massively challenging position and one that is hugely exciting. Classic touring in Asia has traditionally been very successfully sold in the UK in clear and ordered components. While we will still offer traditional touring modules, we will introduce a dynamic, personalised range of content featured in the DMC’s 2017 collection "Spirit of Travel" for UK tour operators that will offer a "Rolls Royce" approach to Southeast Asia travel."
This follows ASIA DMC’s rebrand from HG Travel in 2016 and the appointment of Linh Le as group managing director, leading the development of the business and its expansion with the establishment of offices in key inbound source markets into Asia.
Le said: "We are delighted to welcome Gary to the team. His experience and passion for developing innovative travel programmes makes him an important addition as we seek differentiation in a sophisticated travel market. It is an important and timely step for us as we have great faith in the upscale UK outbound travel market which is where we will focus and where we feel personalised travel offerings are underserved."
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