Case study: Dobbies Garden Centre management conference

Dobbies Garden Centres held its management conference on 14 February 2017, organised by agency Simply Better Events.

Simply Better Events staff
Simply Better Events staff


The national conference for 150 colleagues took place at Dobbies Atherstone store in Warwickshire and Jurys Inn Hinckley Island, Leicestershire. The objectives of the event were to communicate Dobbies strategic plan to management to inspire and motivate them for the period ahead.



The 'Customer First, Always' conference included a store walk-round to launch the new showcase store. There were challenges with this as the Atherstone store was open for trading, during the busy half term period. To ensure that there was zero impact on the customer experience, Simply Better Events used a temporary marquee structure and created ‘tour guide’ systems with over ear headsets for colleagues to listen to different presenters as they moved through the store. The marquee featured a vendor exhibition, along with a dining area where delegates were introduced to the new restaurant menu. Colleagues later attended an awards dinner at Hinkley Island with guest speaker, Darren Campbell. The conference continued the following day.  



John Cleland, CEO, Dobbies Garden Centres, said: "Having worked with Simply Better over the last five years creating and running the Maplin company conferences, I am delighted to work with them again in helping Dobbies communicate its strategic plan.

"Simply Better are experts in their field, offering superb support in the preparation and planning phase, with seamless execution of the event."

Rob Woodhead, managing director, Simply Better Events said: "We’re delighted to be working with Dobbies Garden Centres and John again, he understands the value that we can add to create an experience which will engage and empower colleagues to deliver success and we were delighted to achieve this for Dobbies conference."


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