Charlotte Smith (formerly Hughes) will be heading up the expansion as the US account director for YES. Smith is a well-respected event professional, who has previously worked for YES for over seven years before embarking onto pastures new gaining further experience in live production and healthcare marketing. With a wealth of experience and a deep understanding of YES as a company, Smith is ‘thrilled’ to be leading the US business.
Commenting on the expansion, Sue Gill, managing director said: "This is another fantastic opportunity for YES and we are incredibly excited to venture formally into the US! I am delighted Charlotte has returned home to YES and embrace our growth and future vision. It's always reassuring to know we have true YES spirit representing our values in our global offices."
Smith added: "I am delighted and truly excited to be heading up the US office of YES. I believe my natural drive, experience and dedication will make this a venture that will only add to the strength and positioning of YES as a global player."
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