The group, which includes agencies Smyle, Pumphouse and Smyle Moving image, is expecting its total turnover to reach just over £17m, up from £14m last year, while operating profit is steady at £1.5m. Any operating profit increase was limited by a series of ongoing investments, including an investment in staff. The company has increased head count by 25% across the creative, video, production and operational teams, bringing the total workforce to 70 across the business.
The company has also launch an international office in Florida, US, which has been supported by its UKTI Creative taskforce membership. As a result of the agency’s growth, approximately 50% of core clients are now based in North America. In addition, Smyle Group has also been asked to deliver operationally in the US over the last few years, so it was a deemed a natural progression to set up a satellite office there.
The Smyle Group office is based in Tampa, Florida and aims to focus on supporting closer links between US and EMEA customer relationships, ensuring the Smyle team are looking after their clients in the best possible way.
Rick Stainton, Smyle Group’s managing director, said: "This an exciting next step in Smyle’s mission to be the best Creative Agency in our industry – we believe it will offer our clients and account teams a better way of working - bringing them closer together, gaining deeper insight into what they need from us and encourage better links between US and UK operational requirements. This is essentially a start-up project that we will evolve and refine over the next 12 months. We need to learn how it should best develop from feedback from clients and our US office staff - so we are keeping a flexible approach that doesn’t pretend we have all the answers from day one."
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