The appointment follows the announcement last week that Blackhawk Network is looking for a buyer for Grass Roots M&E.
Tipps’ role will focus on the identification and acquisition of new clients and business to support Grass Roots M&E’s core offering of strategic meetings management (SMM) and delegate registration.
Having previously worked on events at ExCeL London as well as in the corporate meetings market at both DeVere and the Jockey Club, Tipps will focus on the agency's growth over the coming months.
Commenting on the hire, David Taylor, managing director of GR M&E said: "As one of the world’s largest providers of SMM and delegate registration services, we continue to develop a team of industry experts with a deep understanding not just of the market, but also the needs of our clients as well as our supporting supplier base. Kathryn brings all of these attributes to the role and the whole team at Grass Roots Meetings & Events looks forward to working with her over the coming months."
Tipps added: "I am delighted to have joined an agency with such a strong reputation within the industry and to be part of their plans for growth and development moving forward. I am excited to be working with an experienced team of event specialists and taking our services out to new clients as we continue to grow our core offering across the market place."
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