Case study: CP Foods (UK) Global Employee Conference 2017

CP Foods (UK), a sustainable foods company, held its Global Employee Conference last week, organised by agency drp.

CP Foods (UK) Limited’s employee conference
CP Foods (UK) Limited’s employee conference

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Objectives

Last month drp delivered CP Foods (UK) Limited’s employee conference at drp’s 212 studios in Worcestershire. The company conference, CPF Together, hosted 160 employees from the CP Foods UK Head Office, its manufacturing plant in Newmarket, UK Group subsidiaries and, via a two-way live link, the rest of the teams based in Paris, Thailand, and Poland.


Solution

The interactive event began in Studio 1, with an opening presentation created from UGM and selfies, enabling a feeling of one team. The business session focused on financial updates, new products, customer updates, and priorities for the year. The live links enabled interaction from the overseas teams, including online real-time food tasting and rating of products.

For lunch, employees were directed through a branded tunnel and into the food market, held in Studio 3. This was a culinary experience with a variety of international products that CP Foods UK, through their subsidiary ‘the FoodFellas’, provide to their customers, in retail and food service. Everything was served from themed market stalls and a mocktail bar took centre stage.

Later in the day, the delegates in teams of 10 were challenged to bring new products to life by making 30 second TV commercials. This involved writing the script, producing the message, designing the graphics and then using Studio 2 to produce their commercial using green screen technology.

The day concluded with a playback of all the TV Commercials and a global vote on the winning production. Serious achievement awards brought the day to a close, in Thailand it was 10pm, however the team stayed connected to join the group photograph.


Verdict

Louise Fisher, HR director, said: "Drp helped us to make our 2017 Employee Conference one to remember. The team worked really hard to make our first conference of this kind a big success, bringing all employees together – (even from across the waters!).  We have received some very positive feedback, with still more coming in, and the drp team were very accommodating and professional at all times. We plan to follow this event with something equally or more spectacular."


Dale Parmenter, CEO and project manager of the event, added: "It’s extremely rewarding to have been able to work with a global company, who are based so near to us, in their Annual Employee Conference. We are particularly proud of the tech that went into providing a link to their teams across the world, and the engagement received from the TV-advert-making. We hope this will be the start of many more events with CP Foods."

 

See more drp:

Drp hires new creative director

RS Components selects drp for roadshows


 



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