Case study: Vitality Stars Event

Vitality, a health insurance company, held its annual Vitality Stars event in autumn 2016 at Mossimans.

Vitality Stars event
Vitality Stars event

Objective:

Each year, Vitality rewards its Stars who have gone the extra mile for colleagues and company. Nominated by their peers, the Vitality Stars enjoy a luxurious two day thank you event combining VIP experiences with an opportunity to give back to the community. Vitality challenged Inntel to create and deliver a memorable event, handle all logistics including travel, project manage the entire event and meet a tight deadline and fixed budget.

Solution:

The chosen theme was ‘By Royal Appointment, with references to the Royal Warrant used throughout the two days; from the Aspinal baggage labels on the Vitality Stars luggage to the crown shaped chocolates on award winners’ pillows. The first day began with a keynote welcome from Mark Mossiman and lunch from the signature menu at private members club Mossimans. This was followed by a personalised afternoon including personal styling, make-up tutorials, mindfulness activities and personal exercise training. The finale of the day was a trip to a West End show (Disney’s Aladdin) followed by a three course dessert tasting experience.

The following day, the team relished in giving back at an RSPCA centre in Southridge. The Stars were joined by Alex Danson (GB Women’s International field hockey player) who gave a motivational talk. Details of the activities were communicated over a dedicated Vitality Stars 2016 Facebook page.

Inntel’s strategic project management team ensured the event was delivered on time and on budget. As well as overseeing roles and responsibilities for all stakeholders, the agency co-ordinated 15 suppliers, delivered a thorough risk assessment and managed health and safety.

Verdict:

Commenting on the event, Keith Kropman, director: marketing and people at Vitality said: "With Lisa at the helm, our most recent Star Award experience was a phenomenal success! Her creativity shaped the overall experience and her meticulous attention to detail is remarkable. Our heartfelt thanks to Lisa and her team. They are incredible!"

 

See more on Inntel:

Inntel acquires event and travel management company

Colas Rail appoints Inntel

Equinti Group selects Inntel for travel and events

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