Case study: Nationwide's 'Big Event'

Nationwide employees from across the UK gathered at the NEC Birmingham in January for a five day 'Big Event' organised by drp.

Nationwide Talent Show
Nationwide Talent Show

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Objective

With a lead time of just over two months, drp created a  five day strategic employee event for Nationwide Building Society, from 23- 27 January, held at the NEC Birmingham. Over 14,000 of Nationwide’s colleagues, from across the UK, gathered for the ‘BIG Event’. The purpose was to inform and inspire colleagues with Nationwide’s refreshed strategy.

Solution

The event provided multiple interactive learning experiences with Nationwide’s strategy at the forefront. Drp worked with Nationwide in the event’s development including creative, logistics, infrastructure and production which included print, digital solutions and film production.

Each of the five days began with an introduction from Nationwide’s CEO Joe Garner, before five immersive experiences followed by a celebratory live performance by a selection of their talented colleagues.

The event focused on creating immersive and engaging experiences based around each element of the strategy. This included an interactive experiential area featuring a Poet’s Corner, a slam Dunk Word game and a Social Investment interactive house.

There was also a live app-driven participative game show, in the round interactive presentation, intermit discussion sessions, and a 360-degree experience that ombined three live theatrical stages with multi-screen projected content. ‘Talent, nationwide’ then closed the day with a powerful reminder of what they and all their colleagues had experienced and learned during their time together.

Verdict

Richard Hingley, group creative director at drp, who led the creative for the event, said:"This was a particularly challenging, yet exceptionally rewarding project. Although faced with a short lead time, our experience, creative capabilities and highly focused in-house team, coupled with a very knowledgeable and committed client, made this project possible. We are exceptionally proud of the result and feel privileged to have played a significant part in this moment in time for Nationwide Building Society."

Charlotte Kensett, head of engagement & events at Nationwide, added: "It was a one-off opportunity; never done before; unlikely to happen again for many years, so had to make a deep and lasting impact, which our people would take with them over years to come. Identifying the right production partner for this project was critical part of making that happen."

 

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