Blackhawk Network, a global prepaid and payments company in California, acquired Grass Roots Group, for £90m last September.
Divesting the Grass Roots Meetings & Events division will allow Blackhawk to focus on its core competencies while enabling the M&E division to find a home that will allow it to demonstrate and capitalise on its expertise within the M&E industry, particularly in the core Strategic Meetings Management (SMM) and Delegate Registration parts of its business.
Commenting on the decision, David Taylor, managing director, Grass Roots Meetings & Events said: "The M&E business is a profitable, growing business with a strong team which has been operating autonomously to the wider Grass Roots business for a long period of time and will therefore continue to successfully operate as a separate business entity moving forward. As one of the largest International providers of SMM programmes and delegate registration services, we work with a host of leading corporate clients and look forward to our ongoing relationships with them as the M&E business continues to flourish."
Since the acquistion, an internal restructuring has resulted in a number of departures in the UK including executive director Giselle Ripken, account director David Battley and head of event management Amber Keats. The changes reflect the agency’s shift in strategy, away from one-off tailored event management projects towards a greater focus on more standardised products and services such as SMM.
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