ICCA UK & Ireland debate highlights importance of 'human touch'

ICCA UK and Ireland Chapter debate, which took place last week at Manchester Central, focused on how the 'human touch' is an invaluable element when dealing with industry disruptors.

Disruptors under the spotlight
Disruptors under the spotlight

More than 60 event professionals were welcomed to Manchester for the two-day annual debate, which took place from 9-10 March and focused on ‘Industry Disruptors and Adapting to Change.’ The debate kicked off with a session from keynote speaker and journalist David Eades, presenter of BBC World News and BBC Radio 4 'The World Tonight’.

Eades explored the impact of disruptors from his perspective as a frontline correspondent, including security challenges at the London Olympics and the introduction of robot news readers in Japan as a disruptive trend in his sector. He highlighted the importance of the ‘human touch’ to provide a level of stability in the face of disruptive trends.
 
The theme of the ‘human touch’ was picked up by numerous speakers throughout the two-day event. In a session sponsored by Levy Restaurants UK, John Guthrie from the British Hospitality Association discussed an industry-wide overview of the potential impact of Brexit on human capital for the industry, highlighting the importance of educating the next generation of ‘tweenagers’ as to the benefits of a career in hospitality.
 
Other highlights from the debate included an interactive icebreaker quiz by Green Hat People and a three-course formal dinner at Manchester Town Hall themed around ‘Manchester – European City of Science.’ The dinner included a presentation from Manchester Ambassador, Vicky Rosin OBE, Program Director, EuroScience Open Forum 2016.
 
Lesley Williams, ICCA UK and Ireland Chapter chair and head of business tourism at Marketing Edinburgh, said: "Manchester Central was an incredible venue in an incredible city to host this year’s annual debate. We had chosen to focus on a very relevant topic and every speaker gave an educational insight into how these disruptive trends are influencing the event industry so there was a lot to learn and take in for all of our attendees."

More: 

Manchester Central records 45% boost in corporate revenue

ICCA UK & Ireland announces new chairperson

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