AccorHotels GME kicks off in Barcelona today (16 March), the first time the annual MICE event has been run under the AccorHotels brand since it took over FRHI Hotels & Resorts last year.
This year’s event will welcome 150 clients from across Europe, the Americas and Asia, including a 45-strong UK contingent featuring event planners from BP, PwC, Cisco, Informa, Capita Travel & Events and Grass Roots Meetings & Events.
FRHI Hotels & Resorts has been running Global Meetings Exchange for six years with previous destinations including Monaco, Berlin, Abu Dhabi and Canada.
Some 50 hotels are represented, with representatives from Accor Luxury Brands including Raffles, Fairmont, Sofitel, Pullman, Swissôtels and MGallery.
The four-day event will include one-to-one business sessions between suppliers and buyers, and content sessions on topics including economic trends, meetings industry trends and personalisation.
Buyers also get to choose from a number of activities on Saturday afternoon including a cultural tour of Barcelona, a visit to Camp Nou, the home of Barcelona FC, wine tasting, sailing regatta or super cars.
AccorHotels is also working with 14 partners and sponsors for the event including Tourism Vancouver, Barcelona Convention Bureau, B Network, A+Solutions and PSAV.
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