The agency will run a series of investigative reports on emerging destinations, for meetings, incentives, conferences and events.
As part of this, the team will be heading out to Rwanda at the end of this month to take part in Gorilla trekking, visiting local villages and investigating venues and accommodation.
Head of BI WORLDWIDE’s solutions design department Katrina Rannard, said: "It’s not about organising just another familiarisation trip. We are spending time with national government tourism representatives, hotel associations and airlines during the trip to understand future investment in the MICE industry.
"We have recognised that clients today who are growing up using technology have a wealth of information at their fingertips to inspire them to pursue experiential events anywhere in the world. We want to ensure that BI WORLDWIDE remains a trusted partner for this new generation of buyer."
More destinations will be explored during the course of 2017.
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