BI WORLDWIDE launches new initiative for unexplored destinations

BI WORLDWIDE's events management team has launched a new initiative called in:sight, to find new and unexplored destinations for events.

BI Worldwide will visit Gorillas in Rwanda, Africa to explore the destination's MICE appeal
BI Worldwide will visit Gorillas in Rwanda, Africa to explore the destination's MICE appeal

The agency will run a series of investigative reports on emerging destinations, for meetings, incentives, conferences and events.

As part of this, the team will be heading out to Rwanda at the end of this month to take part in Gorilla trekking, visiting local villages and investigating venues and accommodation. 

Head of BI WORLDWIDE’s solutions design department Katrina Rannard, said: "It’s not about organising just another familiarisation trip. We are spending time with national government tourism representatives, hotel associations and airlines during the trip to understand future investment in the MICE industry.

"We have recognised that clients today who are growing up using technology have a wealth of information at their fingertips to inspire them to pursue experiential events anywhere in the world. We want to ensure that BI WORLDWIDE remains a trusted partner for this new generation of buyer."

More destinations will be explored during the course of 2017. 

More from BI WORLDWIDE:

InVOYAGE appoints BI WORLDWIDE

Top 50 Agencies 2016: BI Worldwide (20)

BI WORLDWIDE reports 21% rise in profit

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

 

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Bomb victim's mother fights to make venues safer

Bomb victim's mother fights to make venues safer

Home Office is consulting on 'Martyn's Law' to protect fans at concerts and large-scale events.

Venice Carnival cut short as Coronavirus experts warn of global ‘tipping point’

Venice Carnival cut short as Coronavirus experts warn of global ‘tipping point’

Annual festival adds to a long list of pulled events while a global agency talks of cancellations, postponements and a move to virtual meetings.

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

C&IT's associate editor reviews a country house hotel dating back to 1322 with Italianate architecture and luxury interiors.

The charity ball with a projection-mapped 'Wheel of Fortune'

The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

2020's most popular incentive destinations

2020's most popular incentive destinations

In our State of the Industry: Incentives report, we look at the top countries and cities over the past year.

The wellness incentives delegates really want

The wellness incentives delegates really want

Planners reveal the most in-demand wellness trends in our State of the Industry: Incentives report.

Cancellations and deferrals: How global agencies are reacting to coronavirus

Cancellations and deferrals: How global agencies are reacting to coronavirus

As IBTM APAC gets postponed, agencies tell C&IT what they are doing to meet the challenges posed by the outbreak.

IBTM APAC 2020 postponed over coronavirus

IBTM APAC 2020 postponed over coronavirus

Organisers have postponed the inaugural IBTM Asia Pacific due to the Coronavirus outbreak.

How are incentive budgets changing in 2020?

How are incentive budgets changing in 2020?

Budgets increases come despite fears over economic uncertainty, according to the State of the Industry 2020: Incentives report.

MGM Resorts takes action over massive data hack

MGM Resorts takes action over massive data hack

More than 10.6million guests have had their data leaked after the cyber attack, according to reports.

LATEST JOBS