First Event expands following creation of marketing department

First Event and sister company First4Loyalty have taken on several new team members following the creation of a marketing department.

From top left Fiona Kearney, Ian Browne, Stephanie Caldecott, Hayley Duffin, Rory Groves
From top left Fiona Kearney, Ian Browne, Stephanie Caldecott, Hayley Duffin, Rory Groves

Stephanie Caldecott and Rory Groves are the most recent hires on the marketing team with Caldecott taking on the role of PR and communications executive, creating and planning content, working with the events team and working on promotional ideas and sales collateral for the business.

Groves has joined as marketing executive, focussing on the optimisation and delivery of direct marketing on behalf of clients.

There have also been a string of hires across the organisation as it expands, including Hayley Duffin as junior designer, Fiona Kearney joining as  finance assistant, Chantelle Browne as assistant accountant and Ian Browne taking on the role of financial controller.

Commenting on the creation and expansion of the marketing department, Alex Melia, head of marketing, said: "The success of an event doesn’t just rest on the creation of an amazing end experience. For conferences and incentive events the communication and engagement both before and during the event are key.

"Before we begin to plan an event we learn everything we can about our client, their goals for the event and their target audience. We also look at what added value they could gain from the event e.g. a better understanding of their target demographic. We then formulate a bespoke marketing plan to achieve the best possible buy-in from the end user. We aim to motivate, inform, engage and assist those taking part throughout their whole journey with us before, during and following the event."

More on First Event:

 First Event expands team ahead of rebrand

First Event announces 40% turnover rise amid massive growth

First Event predicts 30% growth after new business wins

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

5 ways technology can help hotels reopen safely

5 ways technology can help hotels reopen safely

New innovations will help hotels solve the challenges of coronavirus so that guests can return, says Louisa Watson of Wyboston Lakes Resort.

Dear C&IT: Diversity should be part of the process right from the start

Dear C&IT: Diversity should be part of the process right from the start

Event planners need to challenge the diversity of their internal teams and their clients, says WRG Live's Steve Porter

LIVE UPDATES: England to relax quarantine rules for visitors from 10 July

LIVE UPDATES: England to relax quarantine rules for visitors from 10 July

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

'Attention to detail is key'

'Attention to detail is key'

A-List 2020: Stephanie Aviss is an account manager at Top Banana

What does the future hold for incentive travel?

What does the future hold for incentive travel?

C&IT speaks to Black Tomato's David Heron to find out why he's feeling cautiously optimistic.

5 ways the industry can recover from the crisis

5 ways the industry can recover from the crisis

Catch up on our Crisis Briefing webinar, where experts from across the global MICE industry share their latest COVID-19 recovery plans.

Case study: Android's Partner Summit in Berlin

Case study: Android's Partner Summit in Berlin

Agency Wonder brought the tech giant's new branding to life in a former techno club in the German capital.

Events industry urges UK government to set reopening date

Events industry urges UK government to set reopening date

Senior industry figures argue that the lack of confirmed date risks losing major business to international competitors.

'It's great to be involved in the planning but onsite is where you really learn'

'It's great to be involved in the planning but onsite is where you really learn'

A-List 2020: Sarah Potts is an events project manager at BI Worldwide.

Dreaming down under: the Australia incentive

While global travel is on hold, it’s a time to dream. One Australian expert discusses her ultimate incentive itinerary for first-time visitors, including flying celebrated chefs around the country and dinner under the outback stars…