First Event expands following creation of marketing department

First Event and sister company First4Loyalty have taken on several new team members following the creation of a marketing department.

From top left Fiona Kearney, Ian Browne, Stephanie Caldecott, Hayley Duffin, Rory Groves
From top left Fiona Kearney, Ian Browne, Stephanie Caldecott, Hayley Duffin, Rory Groves

Stephanie Caldecott and Rory Groves are the most recent hires on the marketing team with Caldecott taking on the role of PR and communications executive, creating and planning content, working with the events team and working on promotional ideas and sales collateral for the business.

Groves has joined as marketing executive, focussing on the optimisation and delivery of direct marketing on behalf of clients.

There have also been a string of hires across the organisation as it expands, including Hayley Duffin as junior designer, Fiona Kearney joining as  finance assistant, Chantelle Browne as assistant accountant and Ian Browne taking on the role of financial controller.

Commenting on the creation and expansion of the marketing department, Alex Melia, head of marketing, said: "The success of an event doesn’t just rest on the creation of an amazing end experience. For conferences and incentive events the communication and engagement both before and during the event are key.

"Before we begin to plan an event we learn everything we can about our client, their goals for the event and their target audience. We also look at what added value they could gain from the event e.g. a better understanding of their target demographic. We then formulate a bespoke marketing plan to achieve the best possible buy-in from the end user. We aim to motivate, inform, engage and assist those taking part throughout their whole journey with us before, during and following the event."

More on First Event:

 First Event expands team ahead of rebrand

First Event announces 40% turnover rise amid massive growth

First Event predicts 30% growth after new business wins

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